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Angry Birds sponsors F1

New helmet emblazoned with iconic avian.

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The new helmet of Heikki Kovalainen, the Finn racing for Caterham in F1, will be sponsored by Rovio, the Finnish gaming company behind Angry Birds.

Rather than slapping a logo on the helmet and having done with it, the iconic bird of the game's artwork has been melded into the helmet's top part, as you see in this picture:

Angry Birds

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