Just last weekend Danish CS:GO team Astralis won the Eleague Premier competition, but they've already revealed a new partnership with fitness drink Nocco, including brand activation for the drink and having Astralis as an ambassador.
Kasper Hvidt, Director of Sports at Rfrsh, said: "Just like in any traditional sport, we focus on improving the performance of the individual players and of the team as a group. We invest significantly in facilities, training methods, data analytics, the mental set-up and improving the individual player's physical condition without compromising the nature of esports. The physical condition of a player decides how focused he or she can remain under hours of pressure, and it can decide who wins and who loses games."
Emil Dreyer, Brand Manager at Nocco, adds: "Nocco is a fitness brand and has so far been focused on the physical side of sports. We are all about performance, though, and after being introduced to Astralis and the Rfrsh organization, we have no hesitation to enter the world of esports. The way Rfrsh works on a strategic level and day to day to facilitate the best possible conditions for the players is on par with the best sports organizations out there, and what Astralis has achieved through dedication, skills, preparation and a willingness to go different ways is unique."
Do you think we'll see more partnerships like this?