ESL Gaming and Mastercard has announced that they have renewed their partnership for the Northern League of Legends Championship for 2021 (NLC). As part of this renewal, Mastercard will once again be the Official Payment Partner of the NLC, offering rewards for viewers of the NLC.
"The first year of the NLC was a huge success, so we couldn't be happier to continue our partnership with Mastercard," said ESL Gaming Chief Product Officer Sebastian Weishaar in a press release. "Their ongoing support of this industry and our community is immensely valuable. We look forward to offering even more content to our fans of the NLC throughout 2021."
The renewed partnership will see a variety of custom broadcast segments being created. Some of these segments will include; the Mastercard Nexus Insights, Gold Graph, and Play of the Day, among others. The NLC has grown significantly over the past few years, and has expanded to include Denmark and Sweden, as well as Norway and Finland, and even has national leagues competing in the UK and Ireland (the UKLC).
"League of Legends is central to our increasing support of esports around the world, so we look forward to further strengthening and growing our relationship with ESL Gaming for the Northern League of Legends Championship," said Jeannette Liendo, Senior Vice President of Marketing and Communication for Mastercard in Europe. "We look forward to celebrating the best of League of Legends play, while also helping fans explore their passions through unique priceless experiences and rewards."
The NLC Spring Split is set to begin as soon as later today, January 19, 2021 at 6pm GMT / 7pm CET. Catch the action on the stream over here when the action begins.