G2 Esports partners with Bondly as it enters the NFT space

G2 Esports has announced a new multi-year partnership with Bondly, as it looks to develop and launch G2's NFT (Non-Fungible Token) platform. The deal is set to see G2 design unique NFT's that will, "in the long term, provide exclusive and unique experiences."

The first NFT as part of the partnership is set to launch on June 30, entirely for free, but more information regarding it is set to be revealed soon. But, G2 did also mention that "this is just the beginning," and that it has "even greater things in store in the coming months and years!"

''Today is a huge day for G2," said Carlos 'Ocelote' Rodriguez, Founder and CEO of G2 Esports. "NFTs are something we've been working on for a long time. Bondly is the market leader in this field with strong technology and creative experience. I could not be more excited to partner with them. Not only will this partnership allow us to immortalise some of our legendary moments, but also give back to our incredible fans, players and supporters and enable them to own pieces of G2 legacy."

NFTs are becoming increasingly popular these days. For those who are unaware of what they are, they are regarded as assets that cannot be interchanged - alike money - and act similarly to a one-of-a-kind object, for example a priceless painting. Essentially NFTs act as certificates of ownership to physical or digital assets.