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Etermax on loot crates: "we wouldn't do that"

CFO Rodrigo Larrimbe talks about monetisation.

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Experts in free-to-play monetisation and the biggest mobile games company in Latin America, Etermax (Triviacrack, Aworded, Pictionary), were at Gamelab Montevideo as the Argentinian company is opening a new studio in Uruguay (which, after all, is pretty close to Buenos Aires), and we sat down with chief financial officer Rodrigo Larrimbe to learn about their plans and, of course, talk numbers.

At around the 11:30 mark, we asked Larrimbe to explain how rewarded videos work, a concept that users will find more and more in F2P games (and that will perhaps spread from mobile to home systems).

"It's a way to offer in-app purchases, but instead of paying for that [with real money] you look at a video", explains the CFO. "You're asked whether you want to see a video in exchange for something within the game. If you say yes, you watch a 30-second spot and you get the reward after that. It's interesting because it's a less-aggressive way to offer ads within the apps. In general, 75% of the people think it's a fair exchange to have ads within the app if you get the app for free, but this is like a more advanced way (...) and 86% of the people think a rewarded video is the best way".

Talking about IAPs and other ways to charge users via microtransactions, we also wanted to hear the Etermax man's thoughts on the controversial topic of loot crates in AAA premium-priced games.

"I'm not an expert on that. For us, we try to market massive [mainstream] games for the general public", explained Rodrigo. "We wouldn't do that type of monetisation. There's a niche, there's a market for everything. I find it... I wouldn't pay for that, but there's a niche for every type of users and maybe that works for them, there's a lot of controversy, I know, but we're not in that business".

As an interesting related fact, the CFO finally added that the gaming market is expected to grow "from 14 to 16% on mobile" within the next four years, whereas "PC is actually expected to decrease by 2% and consoles are expected to grow by 3%. So maybe the future is on mobile and not that much on PC and consoles".

In the full video interview below, Rodrigo shares more on "waiting minigames", game genres, tastes, regions and even his suggested approach if Etermax were to publish Nintendo games on mobile...

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