Gfinity has announced that it has partnered with Eleven Sports to broadcast the Elite Series in seven markets, including the USA, including all three competitions - CS:GO, Street Fighter V, and Rocket League.
Gfinity already has plans to extend both the Challenger and the Elite Series into new markets, which correlates with Eleven Sports' strategy of making local narratives global. The partnership is also helped by the presence of American teams in the competition, so they'll be shown when Eleven Sports broadcasts their live coverage, preview and review shows, behind the scenes footgae, magazine content, and more.
"Esports is growing rapidly worldwide and we are thrilled to agree this deal with Gfinity to bring a slice of the action to fans in every one of our markets," said Danny Menken, Group Managing Director of Eleven Sports. "Gfinity aims to create a community where gamers can play, share, watch and learn via dynamic and engaging content. This makes it the perfect partner for Eleven Sports in line with our strategy to bring fans close the action, creating a go to destination where a community of dedicated and passionate millennial fans can access a diverse range of content that is tailor-made for them."
Neville Upton, CEO of Gfinity plc, adds: "We are very excited to work with Eleven Sports as they are an excellent partner to deliver top quality broadcasting to almost 80 million pay TV households on top of their OTT subscribers in the key markets where esports matters the most. Eleven Sports distribute some of the biggest sporting events which makes them a natural fit for all the competitive video game action that the Elite Series has to offer in full HD, globally."
How important is it to branch out into these territories?