Guild Esports launches with David Beckham at the helm

The former professional football player is co-owner of the team and will bring his expertise of developing sports businesses.

Today we learnt that celebrity icon and former professional footballer David Beckham is now co-owner of a new esports organisation known as Guild Esports. Guild is planning to develop a talent pipeline in the UK, which will see promising players coached by industry leaders to rise up to their full potential.

Beckham isn't the only notable name attached to the project, however, as Carleton Curtis, architect of the Overwatch and Call of Duty League, has been enlisted as Executive Chairman. London-based artist Fergus Percell is also assisting the project, to develop its brand from a design perspective.

You might have assumed that Guild is purely a football-focused venture, but that is simply not the case. In the 2020/2021 season, the organisation plans for its inaugural team to compete in titles, such as Fortnite, Rocket League, and EA Sports FIFA.

David Beckham commented in a press release: "Throughout my career I've been lucky enough to work with players at the top of their game, and I've seen firsthand the passion and dedication it takes to play at that level. I know that determination lives in our esports athletes today and at Guild we have a vision to set a new standard, supporting these players into the future. We are committed to nurturing and encouraging youth talent through our academy systems and I am looking forward to helping our Guild Esports team grow."