Titles that are developed in-house by Ubisoft will now be receiving the fancy branding of the Ubisoft Originals name.
The name first popped up when The Division: Heartland, a new free-to-play mobile shooter was announced last week, and following the use of the term, a Ubisoft spokesperson has told Eurogamer, "Moving forward 'The Ubisoft Original' mention is attached to all of Ubisoft's games created in-house by our talented developers."
We can expect the name to be thrown around quite extensively, especially considering all of the games that Ubisoft currently publish are developed in-house.
Either way, this isn't the first time a major publisher has created a branding name like this. EA created the EA Originals name a few years ago as a way of publishing and highlighting certain indie titles. Maybe we'll get to see the Ubisoft Originals name attached in a similar way to this in the future.