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Iwata: "We were not cornered at all"

The deal for smartphones was a proactive choice, according to Nintendo.

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In a translated transcription of a talk Nintendo's director and president Satoru Iwata had with investors recently, Iwata explains the change in the company's policy regarding developing for other formats than Nintendo's own. He denies that Nintendo in any way has been cornered into going to smartphones and tablets. In fact he states that Nintendo has been approach by many companies, but they made a proactive choice to go with DeNA since they seemed like the most suitable option.

"A variety of media have written that Nintendo is cornered a number of times, but I do not think we were cornered at all. Needless to say, we are also aware that unless a company can deal with the rapidly changing world, it will face decline. But I would like to emphasize here that our alliance is not the result of a lack of better options for a cornered company.

When I first met with Mr. Moriyasu (DeNA president and CEO), I started to wonder if there was anything we could work on together. After that, the more we discussed, the more I realized that DeNA knew so many things that Nintendo did not. Mr. Moriyasu even said that DeNA did not mind remaining in the background as long as it could collaborate with Nintendo, and I came to realize that this could be a very productive opportunity as in comparison to what Nintendo might have been able to achieve by itself. We would be able to provide consumers with far more attractive offers in terms of entertainment experiences and speed.

This is why I just said that this is not a decision made out of a lack of options. In fact, Nintendo has received a number of proposals from a variety of companies. Among them, Nintendo has proactively chosen DeNA."

Iwata: "We were not cornered at all"


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