Mobile puzzler Angry Birds Casual soft launches

Update: Rovio sent us a short statement outlining its plans for Angry Birds Casual:

"Angry Birds Casual is a game we have just pushed live for early marketability testing. This test is running in US, Poland, Sweden and Finland (iOS only) for 1-2 months. If this initial market test goes well and KPIs look good, obvious next step is we will be considering a soft launch for the game. However, we have no fixed timing for soft launch right now."

Original: Rovio has soft-launched its newest bird-slinging physics-based puzzle game, Angry Birds Casual. As the name suggests, this is a back-to-basics approach to the Angry Birds franchise that apparently has been getting increasingly complex.

From the screenshots that we can see below, it seems that this iteration is aimed at a younger audience with simpler gameplay, light colours, and adorable hatchlings instead of pigs. This soft launch is available only on iOS and in the US, Finland, Poland, and Sweden.

Usually, it's only a matter of weeks until we get the global launch after the soft launch like this, so stay tuned!