EA's driven a demo of Criterion's Need for Speed racer, Most Wanted onto the console download queues.
As of time of writing, the demo's on Xbox Live, but not PSN - though it's expected to hit PS3 as well today.
The demo, weighing in at 1.49GB, drops you in the sandbox city of Fairhaven with four cars - but other than the starting Aston Martin V12, you've got to find the rest (Porsche 911, Carrera S, Audi R8 GT Spyder and Ford Focus RS500) in and around the city.
The publisher points out that Speed Points (up to 50,000) earned in the demo can carry over to the full game - so if you like what you play enough to buy, you're not starting from scratch with the retail version.
You can queue up the Xbox 360 version to download here.