Rumour: EA partner with the NFL to push esports

According to a rumour online by Sports Business Daily, EA and the NFL have entered into a partnership, with the NFL Network and NFL.com covering the Madden circuit from December until April. The same rumour also suggests that NFL Media will produce a weekly show called "Madden America" too.

"This is a different space that everybody is interested in," Michael Mandt, NFL Media's executive producer for original content, commented. "We're trying to see if there's an opportunity for us to capitalize on an industry that's really growing fast [...] We haven't set high ratings expectations. We know it's really new. It's a long plan for us."

Do you think this is a good partnership?