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Sega to focus on digital

Revenues and profits down.

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Sega Sammy posted falling revenue and profits for fiscal 2011 (ending March 31). The main culprit was declining software sales that totalled 17.2 million, compared to 18.7 million in 2010.

Sega's most successful game during the peroid was Mario & Sonic at the London 2012 Olympic Games for Nintendo Wii and 3DS (3.28 million copies), with Sonic Generations in second place (1.85 million on PS3, Xbox 360, PC and 3DS).

The Virtua Tennis brand managed 1.04 million across PS3, Xbox 360, Wii, PS Vita and PC, with Football Manager 2012 adding 710,000 on PC and PSP. Yakuza: Dead Souls (PS3) sold 550,000 units.

Splitting Sega's fortunes up by format sees Wii being the strongest platform for the publisher (3.05 million units), with PS3 (2.45 million), Nintendo 3DS (1.79 million) and Xbox 360 (1.54 million) coming in behind it.

For their next fiscal year Sega estimates sales of 2.43 million on PS3 (12 titles), 1.54 million on Xbox 360 (7 titles), and 380,000 on Nintendo 3DS (3 titles). No new Wii or DS games are planned, while Sega hopes for PS Vita to contribute 600,000 sales across 8 titles. No mention of exceptations on Wii U titles sadly.

Sega were pleased to announced that Kingdom Conquest, a smartphone game, was exceeding expectations at 2.5 million downloads to date. This is also a direction Sega wants to focus more on in the future with more efforts being directed at the digital space.

Sega to focus on digital
Mario and Sonic's collaboration was the biggest contributor to Sega's result in 2011.


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