Those of you who like to play puzzle games on the move will likely have come across the GO series by Square Enix. The publisher released three games between 2014 and 2016 (Hitman GO first in 2014, then Lara Croft GO the following year, then Deux Ex GO back in 2016), each one riffing on a popular SE franchise but built around puzzle mechanics with a board game flavour.
It turns out, however, that there aren't going to be any more as the publisher called time on the mobile series. Why? Because of competition in the mobile space from free-to-play games.
"It's one of the challenges we have today is the premium mobile market is diminishing," studio boss Patrick Naud explained to PC Games Insider (with the quotes coming to us via Polygon). "You've got more and more high-quality free titles, so there are even fewer and fewer people inclined to try something that will not be free.
"That doesn't mean that they won't spend in-game, but they want to spend on a game that they're sure they're going to like. The perception of choice makes it that even if it's only $5, that's too much."
That $5 / £5 price point is the one that Square Enix has been using for the series, but it seems as though that is proving too costly for gamers in a market that thrives on free-to-play games propped up by in-game transactions. The cancellation of the series would also indicate that the console ports of the Lara Croft and Hitman didn't perform brilliantly either.
Square Enix Montreal isn't turning its back on the mobile market despite this decision, and according to the report, the studio is going to look at new concepts as the GO series is left behind.