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Take-Two takes shot at THQ

"Won't be here in six months"

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A battle of words has taken place with Take-Two CEO Stanley Zelnick speaking at the MIT Business in Gaming stating that competitor THQ won't be around in six months.

"THQ's strategy was licensed properties, first and foremost. License stuff from other people, whether it's UFC or WWE or a motion picture property, and make a game around that. And our approach, since we took over the company, is 100 percent owned intellectual property."

"The most important difference is quality. Take-Two has the highest quality ratings among third-party publishers, according to Metacritic and most people in the industry. Quality really, really, really matters. THQ has had some good games, but their quality levels aren't even remotely ... the quality hasn't measured up."

"Strategy didn't work and the execution was bad. To put it another way: the food was no good and the portions were small. THQ won't be around in six months." (via Joystiq.

Meanwhile, THQ responed to Zelnick's words by sending the following statement to Joystiq:

"Obviously, Mr. Zelnick's perception of THQ is outdated and inaccurate. His comments are irresponsible and false. Perhaps he would be better off commenting on his own business."

Later, Zelnick regretted his harsh words and sent the following statement to Game Informer:

"While discussing our strategy I spoke out of turn about someone else's. It was inappropriate and I regret it."

Whether THQ will live on for six months or more remains to be seen, but Zelnick's point about quality and building your own franchises is interesting nonetheless.

Take-Two takes shot at THQ


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