English
Gamereactor
news

The Video Game Awards hugely successful

Pulled in a viewership of 1.93 million.

Subscribe to our newsletter here!

* Required field
HQ

It looks like we'll get another The Video Game Awards next year as well, according to an article over at Polygon. It turns out the show had 1.93 million viewers last Friday, a whopping 75% increase over the last year's VGX. The producer Geoff Keighley is humbled and says:

"I am absolutely stunned by the results. We didn't have any marketing budget or TV spots for the show. I'm used to having a lot of support resources - a promotional team, a digital media team, a PR team. All we had was the support of the game publishers and fans to spread the word and on social media."

Keighley also explains his thoughts behind the bookings of celebrities like Kiefer Sutherland och Conan O'Brien:

"I always knew the show would get a better critical response from the community, but in many ways I was making a more serious show that risked not having as much mainstream appeal. That's why Kiefer Sutherland, Conan O'Brien, Trey Parker and Imagine Dragons were such important bookings. All of them truly love games and came to celebrate our medium."

Did you see The Video Game Awards last Friday? If so, what did you think of it?

The Video Game Awards hugely successful


Loading next content