This is how Nintendo advertises Switch in Japan

Japanese Nintendo HQ, the same as other Japanese publishers, has always used a pretty distinct approach when it comes to showing new products to their local audience, be it systems or video games. Now for the Nintendo Switch the company has chosen to stick to the style seen in both European and American promos, as it seems it's actually clicking with any audience.

Here you have four Japanese TV adverts for the Switch. The ones focused on The Legend of Zelda: Breath of the Wild and Splatoon 2 also show some new, never-before-seen footage, whereas 1-2 Switch is, well, 1-2-Switch and its face-to-face social style:

As a bonus, below is a new Nintendo Switch hardware overview video, this one in English. Do you like this new style in line with European and American adverts, or the characteristic Japanese style?