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Ubisoft looking for profitable VR, quality over hitting deadlines

Publisher confident of Star Trek VR legs during the first year of the new wave of headsets.

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Star Trek: Bridge Crew was definitely our favourite VR experience at E3 2016, and publisher Ubisoft sees it as one of its flagship VR titles for the first year of the new wave of VR games. According to Alain Corre, head of EMEA division, the game's quality will give it lasting appeal among early adopters of the new technology:

"Even with Eagle Flight or with Star Trek VR we think that ultimately during the life of the game that they will be profitable", told Corre to Games Industry in a lengthy interview. "Because we're very early on... with good quality products they will sell to a certain level based on the installed base within the first year, so there's a limitation but if the games are good they will remain [in the charts]. The first games that come out for a new technology are associated with this technology and it remains in the mind of the people moving forward so we can imagine that these games will last 2-3 years and will become interesting back catalogue titles for future adopters of VR technology".

Despite significant delays on several AAA games in recent years and criticism launched against these title after launch (see Assassin's Creed, Watch Dogs), Corre also points out that the company is now first and foremost looking for quality, even if that means pushing back launch date:

"What we want is that our games are perfect when we release them and we are showing that all the time, so we are giving them the time they need to blow away everybody. That's our mission. The beauty of Ubisoft also is to be able to give time to games when we feel they are not completely polished. We are trying to respect the dates of course, but sometimes we have to make the decision to [push a project back], like with The Division for example, which we had to postpone twice because we felt it was not completely polished yet. Quality for us is super important - everyday we work to make sure the worlds we create are as perfect as possible before we release them to the fans because ultimately they decide if the game is good and if they will help with word of mouth."

Ubisoft will be soon releasing titles such as Watch Dogs 2, South Park: The Fractured but Whole, Ghost Recon Wildlands, and Steep.

Ubisoft looking for profitable VR, quality over hitting deadlines


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