Earlier this week we told you about the intrepid individual who went into the PC code of Watch Dogs, and upon discovering some hidden graphical options, switched them on and got the game looking like it did when Ubisoft first revealed the game.
The revelation that there were more advanced settings than the ones that Ubisoft launched with the game was met with a mixed reaction, with some unhappy, thinking the game had been purposefully downgraded.
Ubisoft has responded to these claims, and here's a direct quote from the Watch Dogs website.
The dev team is completely dedicated to getting the most out of each platform, so the notion that we would actively downgrade quality is contrary to everything we've set out to achieve. We test and optimize our games for each platform on which they're released, striving for the best possible quality. The PC version does indeed contain some old, unused render settings that were deactivated for a variety of reasons, including possible impacts on visual fidelity, stability, performance and overall gameplay quality. Modders are usually creative and passionate players, and while we appreciate their enthusiasm, the mod in question (which uses those old settings) subjectively enhances the game's visual fidelity in certain situations but also can have various negative impacts. Those could range from performance issues, to difficulty in reading the environment in order to appreciate the gameplay, to potentially making the game less enjoyable or even unstable.
Having said all that, as you can see from the screens below, when switched on the new options make Watch Dogs look fantastic.